Designer Dana Lorenz created Fallon in 2007 after the success of her first line Fenton, with luxury jewelry and celebrities accessories. Fallon's pieces are strong statements that are graphic, bold and have a young spirited style. Named after the rebellious daughter of Alexis in the TV program that defined the 80's Dynasty, Fallon appeals to the daddy's-little-rich-girl in all of us. Fallon has been featured in top publications including Vogue, W Magazine, NY Times Harpers Bazaar, ELLE and is carried in the finest retailers and online boutiques worldwide.
Dana has enjoyed her collaborations with other designers, creating accessories for Runway Shows at designer clothing labels Proenza Schouler and Brian Reyes. She studied as a poet and painter, and has a history in fashion working for many years with the industry finest companies including Gucci and Donna Karan. Fallon is nowadays a well known label and Must-have celebrities accessories. They has been spotted in Hollywood amongst celebrities like Blake Lively, Jessica Alba, Jessica Stam, Jennifer Lopez, Fergie, Rihanna, Taylor Swift, Kim Kardashian and Cameron Diaz.